WHY SELL EMAIL MARKETING – THE FACTS

You can’t ignore the FACTS

• It costs 5-10 times more to acquire a new customer than it does to retain an existing one. (eMarketer)
• Customer Loyalty Fact- Repeat customers spend 67% more (Bain & Co.)
• For every dollar spent on email marketing in 2010, marketers generated an estimated $42.08 ROI. (Direct Marketing Assoc. 2010)
• 87% of consumers say email marketing has impact on their purchasing decisions. (Forrester Research)
• “In truth, awareness can decline as fast as 50 percent a month when you go silent, and the cost of buying back that awareness will be horrendous.” (iMediaConnection)
• Marketing budgets can't consist of email alone however most marketers agree that email is an under budgeted channel and during a recession it is a good time to increase it to a proportionate level. (Clickback)

Just what your agency needs: A New Partner.

Through experience, we have come to recognize there are components of email marketing that are best left to professionals like you.

For example, email template design services are best left to professional graphic designers or a Clickback Partner who can provide a stunning design for your email template(s). The creativity of the HTML email template is essential to capture the attention of the recipient. “Your customer's company is not a cookie cutter company so why send a cookie cutter template?” Our Clickback Partners help their customers to execute Smarter Email Marketing.

Another important reason we promote the use of Clickback Partners when creating HTML email templates is for the actual HTML structure that has become increasingly important as email servers can reject your message if there are too many structural errors due to a lack of W3C compliancy or if it scores high in on spam filtering software or firewalls.

Clickback Partners impact customers overall web investment, including your website, ecommerce, web-forms, SEO, etc.  Our Clickback Partners offer various professional services required to execute a successful web strategy, which should include Smarter Email Marketing.

Our Network, in cooperation with the Clickback software manufacturer, is here to ensure the success of your customer's email marketing efforts. Most customers use email marketing for monthly newsletters, to stay in touch with their customers or for promotions. This means Clickback Partners can help open up a new revenue stream for customers that they never knew existed and in return increase revenues for their agency.

Can your clients afford not to use email marketing to retain and communicate with their customers during this recession?

Stop & Inquire Now!